Framed canvas print with words from apples famous heres to the crazy ones tv commercial the now iconic quote debuted in a 1997 television commercial for apple computer. How smart leaders defeat complexity segall, ken on. These hobbies have thus far been left to rot on a shelf in the corner of. He also had the idea of connecting apple with various thinkers of the 20th century. Horrible look for a great city as it prepares to welcome thousands of visitors for its signature event. Apples remarkable rise, coupled with steve jobs recent death, has. He embodied the characteristics in this quote arguably better than. Facebook gives people the power to share and makes the world more open and connected. Then ken has another stack of tomes to lovingly riffle through as he adds the fruits of this years bay area shopping expedition to kens bookshelf. Bob segall is senior investigative reporter at wthrtv. The text of the various versions of this commercial was written by rob siltanen and ken segall.
They are disruptive, unorthodox, and willing to take a risk in the name if something bigger. Ken segall nails it with these two books about how to simplify your business. The secrets to apples success and how to use them, from the apple insider ken segall in think simple, apple insider and new york times bestselling author ken segall gives you the tools to apples success and shows you how to use them. The real story behind apples think different campaign forbes. Jun 15, 2015 the bookshelf conversation discussions about all things baseball with authors, journalists, filmmakers, musicians, artists, et al. View phone numbers, addresses, public records, background check reports and possible arrest records for stanley segall. Think simple with ken segall presented by deakin business. The ad copy itself was born from copywriters rob siltanen and ken segall the latter was also called imac.
The line of think different came from craig tanimoto. The quote was used in apples think different advertising campaign which is why many associate it with apple and steve jobs. Ken segall makes a strong argument that one of the keys to apples success is a fierce adherence to the custom and practice of simplicity. I know dpw has been busy patching, but im now seeing potholes that were fixed a few months ago reemerging all around indy. Using great stories from this time at apple and other amazing companies, segall co. It was a criticism, yes, but it was said in a supportive way. The full text of the various versions of the think different commercial were written by creative director rob siltanen and copywriter ken segall. Ken segall for six years, ken segall worked with apple and steve jobs, first as a creative director at tbwachiatday, apples longtime ad agency, and then as a consultant to apple until 2008.
This was not a whole new area for apple, a few years ago is a power is advertisement using end. Ken segall is the author of the new book, think simplethe followup to his new york times bestseller, insanely simple. Ken segall saw firsthand how steve leveraged the power of simplicity. Whitepages people search is the most trusted directory. While their deeds and actions were abhorrent, it is a refreshing contrast to their weak hearted brethren who stayed behind in. The text was said to have been partially written by then apple ceo steve jobs along with rob siltanen and ken segall. The pragmatic programmer by david thomas and andy hunt. In various incarnations it featured the likes of albert einstein, bob dylan, richard branson, muhammed ali, ted turner, alfred hitchcock, pablo picasso and kermit the frog with jim henson.
Rob s visitor pass from apple photo courtesy of rob siltanen when we arrived at apples headquarters, a secretary showed us to a large conference room and said steve would join us shortly. The ad copy itself sprang from copywriters rob siltanen and ken segall the latter of whom also named the imac. Select any poster below to play the movie, totally free. Ken segall worked closely with apple cofounder steve jobs as ad agency creative director for next and apple. Rob siltanen and ken segall, steve jobs heres to the crazy ones letterpress postersumally. Ken segall worked with steve jobs as his ad agency creative director for 12 years. Jessica schulman, margaret midgett, ken younglieb, bob kuperman, yvonne smith. The primary copy was written by rob siltanen, and was finalized most prominently by ken segall. The obsession that drives apples success you will never look at brand building the same again.
More details at quora link and source article the real story. Ken segall on the simplicity of success acuity steve jobs almost named the imac the macman, until this guy stopped him co. The obsession that drives apples success by ken segall. Rob siltanen describes the day he and his creative partner met steve jobs to discuss working on a new campaign for apple. Back in the 1990s, apple computers were considered to be toys. The words think different were created by chiatday art director craig tanimoto. In a press conference this morning in south korea, segall talked about. The now iconic quote debuted in a 1997 television commercial for apple computer.
Jun 25, 2012 sylvester stallone takes howard behind the scenes of rocky and rambo 2005 duration. A few quotes about love, dreams, perseverance, and joy. On my buddy rob schwartzs recommendation, im reading tough jews, a rough and tumble account of the jewish gangsters who roamed the streets of brooklyn at the turn of the century and had the world by the short hairs. The interesting secret stories behind 10 apple icons. If you want to read a first person account on how apple has designed, implemented and executed their marketing and advertising campaigns. You can quote them, disagree with them, glorify or vilify them. He also had the idea of cnecting apple with various thinkers of the 20th century. Apples heres to the crazy ones quote etched on a etsy. He was one of the cohosts of the national public radio evening news broadcast all things considered from 1987 until his retirement in january 2018.
Simplicity is arguably the most potent weapon in businessattracting customers, motivating employees. Jobs had wanted to use one of robin williams speeches from dead poets society, which siltanen and segall used as inspiration. The untold story behind apples think different campaign. World scholars cup 2012 poetry guide flashcards quizlet. Paulo miguel periera da silva, ceo of renova in 1940 henry ford said that one day somebody would. Over a few decades in advertising, ive been involved with some companies that thrive on simplicity. Host gary shapiro brings you interviews with best selling authors of fiction and nonfiction, graphic novelists, actors, photographers, and singersongwriters discussing their works. He also had the idea of pairing up apple with different 20thcentury thinkers. Videoimage via wikipedia this post was written by rob siltanen, chairman and. Angular 6 for enterpriseready web applications by doguhan uluca.
Former apple ad man ken segall on steve jobs, simplicity, and why an apple car wouldnt be so crazy macworld. Growth strategies what i learned about great meetings from steve. They get so many choices in life that you need to make. The interesting secret stories behind 10 apple icons the next web. The interesting secret stories behind 10 apple icons the. To back this up he takes 10 facets of simplicity and uses a story from his history with steve jobs and apple to illustrate each point. Heres to the crazy ones published january 23, 2012 june 27. The lines are often falsely attributed to jack kerouac or steve jobs e. Rob siltanen creative director and a managing partner of tbwachiattday ad agency at the time as well as being the young copywriter lambasted by steve jobs as mentioned in his biography see quora user response above for the excerpt p. Written by rob siltanen ken segall inspired by quotes from the movie dead poets society for apples think differentcampaign. He embodied the characteristics in this quote arguably better than anyone in history.
Oct, 2017 the steven seagal experience is one of the things that ultimately when i had the opportunity to do another scripted show or do broadcast journalism, i chose broadcasting because i thought id. Ken segall, who contributed to apples think different campaign. See the complete profile on linkedin and discover robs connections. Siltanen then took ken segall on his team to edit the spot and create a newspaper ad as well. The ad copy itself sprang from copywriters rob siltanen and ken segall. Meet ken segall the man who dreamed up the name imac and wrote the famous think different campaign. One of the writers given the assignment was ken segall. Just how the legendary campaign came to be has been a matter of debate, but rob siltanen, who was creative director at the ad agency that pitched the idea to steve jobs, sets the record straight. Apple asks us to think different this day in tech history. Rob siltanen and ken segall for apple ive been absolutely terrified every moment of my life and ive never let it keep me from doing a single thing i wanted to do.
Rob segall raleigh, north carolina professional profile. While jobs thought the creative concept brilliant, he originally hated the words of the television commercial, but then changed his mind. The show is produced by frances venegas and ollie jackson. Who wrote the copy for apples legendary think different ad. The full text of the various versions of this commercial were written by creative director rob siltanen and copywriter ken segall, along with input from many on the team at the agency and at apple. However it is important to point out that the text was simply lifted from an original piece written by jack kerouac and certainly not created for apple. Rob schneider is a detective sitting near seagal being extremely obnoxious. This text, a longer version and a shorter version were used during the multiyear campaign. It wasnt steve jobs either, it was the team of rob siltanen and ken segall at advertising agency tbwa\chiat\day which created the apple advertising campaign think different in 1997. Steve jobs quote heres to the crazy ones archival giclee art print. Get your priority question asking access with your support for the kartas patreon. Think simple with ken segall presented by deakin business school.
Gamechangers explodes with refreshing strategies and ideas to take your brand to the next level. Linkedin is the worlds largest business network, helping professionals like rob segall discover inside connections to recommended job. Segall is a veteran creative director who worked at apples agency, tbwa\chiat\day. The real story behind apples think different campaign. Bob combines dogged research, computerassisted reporting and creative storytelling to produce memorable investigative reports that trigger change. A selfproclaimed technology enthusiast, segall worked closely with steve jobs as his ad agency creative director for 12 years spanning next and apple. Composed upon westminster bridge, september 3, 1802 1807 rudyard kipling. Ken segall, the man who put the i in imac the new york times. The man who named the imac and wrote think different. I took a lot of classes and didnt do very welli was scared and very resistant to working hard. Steven seagal, a silk kimono and a private rehearsal. Jobs had wanted to use one of robin williams speeches from dead poets society, which siltanen and segall used as.
He embodied the characteristics in this quote arguably better than anyone in. Its these people who inspire us to think differently to ultimately change the way we view the world. The text of the various versions of this commercial was tinkered with by rob siltanen and ken segall. Steven seagal helped set up key meetings between russian officials and us congressmen in moscow investigating the boston marathon bombing. The full text of the various versions of this script were written by creative director rob siltanen and copywriter ken segall, along with input from many on the team at the agency and at apple. The aweinspiring words of steve jobs, rob siltanen and ken segall. Georgia okeeffe if more of us valued food and cheer and song above hoarded gold, it would be a merrier world.
Ken segall, who contributed to apples think different. Apples heres to the crazy ones framed canvas print etsy. A selfproclaimed technology enthusiast, segall worked closely with steve jobs as his ad agency creative director for 12. Join facebook to connect with rob segall and others you may know.
Who exactly wrote the text for apples the crazy ones. They are the crazy ones who were passionate enough to think different, and change the future of computing. The obsession that drives apples success by ken segall the book speaks of how apple looks at making things insanely simple. View rob siltanens profile on linkedin, the worlds largest professional community. The print ads inspired rob siltanen to write a manifesto for the pitch to steve job and other apple executives. Jun 09, 2016 ken segall, who worked alongside the tech giants cofounder, says companys incredible growth was rooted in his love of simplicity but things have changed. Ive also worked with some that lose sight of great ideas and drive away great people in a vortex of complexity. Robert charles siegel born june 26, 1947 is a former american radio journalist. The full text of the various versions of this script were written by creative director rob siltanen and copywriter ken segall, along with input from many on the team. You might not have seen them in the ads, but were there in spirit. Cutting through corporate jargon, ken promotes clear minded simplicity as the key to success.
Shortly after the ads went public, the campaign became a hit. It is commonly thought that steve jobs wrote crazy ones, but in fact it was written by rob siltanen and ken segall who worked at apples. His investigations are intensely local and their impact is often felt nationwide. The words think different were created by chiat day art director craig tanimoto. The text of the various versions of this commercial were written by rob siltanen and ken segall. Stanley segall phone, address, background info whitepages. Ken segall, the design and creativity guru who named the imac and initiated the ifrenzy, working as a creative director for highpowered advertising agencies ken is a believer in thinking simply. Today it lives on as a mantra for artists, inventors, entrepreneurs and. Jobs initially hated the script and called it shit, but eventually with the help of writer ken segall they turned it into the legendary twominute tv spot voiced by richard dreyfuss the version recorded by steve jobs below is actually better than the richard dreyfus spot in my opinion. News the untold story behind apples think different.
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